Ohio Bridal Outlet
Ohio Bridal Outlet is a bridal outlet store based in Jeffersonville, OH, offering brides beautiful designer wedding dresses without the traditional luxury price tag. The goal of this project was to develop a brand identity that speaks directly to budget-conscious brides (under $1,000) while still delivering an elevated, boutique-worthy experience.
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The central challenge was balancing affordability with aspiration, proving that a limited budget doesn’t have to mean compromising on style, quality, or experience. The resulting brand is clean, modern, and refined, emphasizing quality craftsmanship, approachability, and the ease of walk-in shopping.
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To support the brand’s launch and growth, I created a comprehensive visual identity and design system, along with marketing collateral, a social media strategy, and social-first graphics designed to feel cohesive, engaging, and effortlessly elevated across all channels.
Brand Identity + Guidelines
Ohio Bridal Outlet's brand identity includes not only design principles to determine a logo, colors, and fonts, but also reflects on the true meaning and intention behind the brand. It asks the question: Who is the Ohio Bridal Outlet?
After identifying and answering the high-level questions about who Ohio Bridal Outlet is and how they serve their audience, it was decided that this brand should feel simple but elevated. This was mainly achieved through the use of a modern sans serif font in the logo, visually replicating elements reminiscent of outlet stores, and creating a clean visual identity.
Primary Logo
The primary logo is a simple and text-based, concepted by the CEO. This layout is similar to other outlet logos, but still holds an air of sophistication.
Secondary Logo
The secondary logo is a wide-layout version of the primary logo, built to accommodate special cases where the primary logo does not properly fit in a design.
Color Palette + Fonts
To continue expressing the brand identity of simple but elevated, the color palette and fonts were chosen with this in mind. Varying tones of blues and creams in the color palette evoke a sophisticated yet approachable feeling. A mix of sans serif and serif fonts were chosen to replicate elements in the logo and provide visual balance.
Marketing Collateral + Signage
As part of the development of Ohio Bridal Outlet, I created a wide array of marketing collateral and signage to support the in-store experience and environment. This includes in-store directional and informational signage, sale signage, informational cards, dress tags, and more.
Regular A-Frame
This A-frame sign sits outside the store to increase foot traffic, calling out Ohio Bridal Outlet's walk-in accommodations on one side and hiring initiatives on the other. Featuring an occasionally used branded heart, it reminds the audience of what's really at the center of it all—love.
Black Friday A-Frame
This A-frame sign was designed specifically for Ohio Bridal Outlet's "White Friday Sale" and features the same visuals as the regular sign, but with a holiday-forward twist. Featuring a metallic silver bow and glitter text, this sign calls out their Black Friday deals and sweepstakes.
Dressing Room + Rack Signage
Dressing room + rack signage was specifically developed to assist brides during their shopping experience. For many brides, this is their first time shopping for and trying on wedding dresses, and they're not sure what to expect. After checking in at the front, these signs act as way finding points for brides to shop by budget and inform them of best practices when trying on gowns.
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The signage below is placed inside metal holders above designated racks of dresses. These help the brides shop by their price point by immediately directing them to racks of dresses in their budget ranging from $199-$999. Similarly, additional gowns are separated for easy shopping including plus size wedding dresses and occasion dresses for bridesmaids and mothers of the bride.
This signage is posted inside + outside of the dressing rooms to help brides while trying on. The left sign is placed inside each dressing room and features information about trying on wedding dresses, specifically how to get in and out of them without damaging them. This sign also features custom illustrations alongside the copy. The right sign indicates a limited number of guests in the room at any one time. By setting this expectation early, brides and guests know not to crowd the dressing rooms and instead wait for the brides to come out to show off the dresses they're trying on.
